At GrassrootsLab, Felipa analyzes various datasets and compiles research to be used for campaigns and other legislative efforts for an array of clients. Additionally, she manages the websites, electronic newsletters, and social media for GrassrootsLab’s various government publications.
Previously she worked for the American Diabetes Association in Orange County doing community outreach for the Latino population. She spearheaded the bilingual Passport to Health education program, partnering with community centers, clinics, and other health partners and sponsors to plan and teach free, bilingual, health education workshops to the high-risk Latino population across the county. She in bilingual in English and Spanish and has produced materials in both languages for press, fundraising events and social media.
She graduated California State University, Long Beach with a Bachelors of Arts degree in Journalism with a specialization in Public Relations and a minor in Sociology. Felipa is an alumna of the HOPE Leadership Program and is a volunteer board member with Latinas Lead
Account Executive
Felipa Penaloza
The Latino Vote Podcast
Mike Madrid is co-host of the The Latino Vote Podcast – bringing together the most sophisticated Latino voices in the country to provide you with insightful, accurate, unbiased, and timely information relating to the voting patterns and inclinations of the Nation's Hispanics. Mike Madrid, a brilliant GOP strategist who has worked for several U.S. presidents, and who is also the founder of the 2020 "game-changing" Lincoln Project, and Chuck Rocha, the senior strategist of the Bernie Sanders Campaign and the most impactful political consultant in the country in the last quarter century. Together, they bring you a ringside seat to a "no-holds barred" discussion of, The Latino Vote.
The Latino Century
Released by Simon & Schuster, The Latino Century sees veteran political consultant Mike Madrid using thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?
By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.